Local SEO report template: what to include
1. Visibility
Start with profile views from Google Search and Google Maps, and the top search phrases that triggered them. Compare with the previous period and the same period last year for seasonal businesses.
2. Customer actions
Calls, direction requests and website clicks are the closest proxy to revenue that Google provides. Show them as a funnel from views, with conversion rates per location.
3. Reputation
New reviews, average rating, reply rate and response time. Add topic sentiment to turn reviews into operational feedback — “wait time” trending negative is something a client can fix.
4. Work completed
List posts published, photos added and profile updates made. Clients pay for outcomes, but they renew when they can see the work.
5. Next month
Close with three recommendations. MapFlow's recommendations, grouped by Awareness, Consideration and Decision, are a good starting point.